IN HUMOUR AND IN MARKETING, GREY DOES NOT EXIST, ONLY BLACK AND WHITE.

And that counts for blogging too. If you blog about another website, say Steve Pavlina, don’t ramble on about what’s good and what’s bad about him, just tell us that you love/hate the guy.

Strong, well-founded arguments are great. IN YOUR HEAD.

If you’re a rational guy, that’s awesome. Just don’t show it in your language. Think rational, then speak in full confidence and tell the world in black/white terms what your conclusion is.

If you’re a blogger, reread your latest blog post and count the maybe’s. If you have more than two, please let your dog change your password.